Promo Material

After taking some time to develop good design elements, such as the quadrants we were able to develop promotional  material. We decided to have our event at the China National Convention Center, inspired by the structure we decide to add it to our design to allow our guests to remember the experience. The different colors give the convention a sense of unity and still gives off a strong message with the right language.

Slogan Ideas

MASS MERGE

united by common ground

unity through common ground

combined thoughts for an efficient world

combined consciousness for earthly efficiency

connecting ideas through common ground

finding common ground in an ever-changing world

supplying unified earth action

connected by earthly concern

meeting of the minds

connecting forces

earthly efficiency

mutual

confluence

connecting minds

linking ideas

assemblage

supporting an ever-growing population through joint earth efficiency

assemblage for a common purpose

connection in a changing world

linking ideas for earthly efficiency

balance

connecting voices for earthly change

Edited Quadrant

I edited my original quadrant study because there were a few things that I needed to change. I switched out the venue image because we decided on the China National Convention Center. The professors suggested I change the triangular image to show more variation, so I replaced it with an image of rushing water. I also changed the type to our conference name, Mass Merge, along with a possible slogan.

Quadrant Studies

The professors agreed that 'Mass Merge' worked well as a conference name as it implied people coming together to exchange ideas in order to devise more environmentally-efficient strategies for dealing with over-population. They thought my last quadrant worked best and was a design I could move forward with. Jeff suggested I use a different image for the triangular portion as it basically repeats the circular one. I also plan on changing 'Summation' to 'Mass Merge.' We settled on the China National Convention Center as our location for the conference.

Type Studies

I played around with some type studies for our activist group name. After meeting with the professors, we decided they were overly-designed and did not need to be complicated.

Six Major Problems

Unforeseen effects of Three Gorges Dam
Heavy consumption of fertilizers/pesticides
Conversion of wetlands for agriculture, deforestation
Coal consumption and greenhouse gases
Large-scale, long distance transportation of natural resources
Poor energy efficiency, improper waste disposal in factories

Word List (continued)

• alter(ed)
• state
• conscious(ness)
• perception
• eyes
• sense
• formation
• create
• sum(mation)
• forge
• path
• form
• stable
• stability
• course
• correct
• scope
• tipping
• point
• connect(ed)
• collective
• regulate
• exchange
• reflect(ion)
• discover
• balance
• harmony
• compromise
• give and take
• view(point)
• angle
• part
• together
• life(force)
• connect
• connection
• connectivity
• connected
• range
• power
• feeling
• compound
• secure
• population
• take hold
• in reach
• project
• parallel
• growth
• height
• distribute
• distribution
• knowledge
• build(ing)
• enter
• encompass
• embody
• combine
• involve
• revolve
• incorporate
• element(ary)
• integral
• component
• link
• unite
• make
• merge
• implicate
• implications
• inclusive
• compose
• content
• fundamental
• innate
• dynamic
• collate(d)
• common
• mass(ed)
• mutual
• unified
• unify
• communal
• composite
• effort
• aim
• undertaking
• transition
• transaction
• action
• meaning
• emerge
• merge
• voice